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Bachelor's Degree · Undergraduate

Cultural Heritage & Tourism Management

Where Italy's living heritage meets global tourism strategy — a three-year programme that turns culture into purpose, places into experience, and graduates into leaders.

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Florence · Mantua · Turin
Campus
3 Years
Duration
English
Language
180 ECTS
Credits
Bachelor's
Degree

Programme overview

Major in Applied Languages & Global Careers — Minor in Cultural Heritage & Tourism Management

Tourism is one of the world's most powerful industries — and Italy is its living laboratory. This programme blends cultural knowledge, managerial strategy and digital fluency to prepare graduates for leadership across heritage, hospitality and experience design.

180
Total ECTS earned over three academic years
54 ECTS
Two foreign languages developed to operational fluency
9 ECTS
Curricular internship inside cultural & tourism organisations

What you'll learn

Heritage interpretation, destination management, museology, smart tourism, event planning and the economics of global cultural markets — taught through workshops, case studies and live projects.

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Who it's for

Curious, ambitious students who want to combine languages and culture with real management skills — and who plan to work internationally across museums, agencies, hospitality and cultural diplomacy.

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Where it leads

Graduates step into roles at cultural ministries, museums, marketing agencies, tourism boards, Italian Cultural Institutes, consulates, event agencies and global hospitality groups.

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Curriculum — 180 ECTS over 3 years

Structured progression · languages · management · heritage · digital

Italian LinguisticsL-FIL-LET/126 ECTS

Foundations of Italian morphology, syntax and stylistic analysis applied to professional and academic communication.

History of Art & Visual CulturesL-ART/036 ECTS

Critical survey of Western art history and visual cultures, with particular attention to Italian heritage and contemporary visual languages.

Geography of Tourism & Destination ManagementM-GGR/026 ECTS

Spatial dynamics of tourism flows and the strategic management of destinations as economic, cultural and environmental systems.

Art, Law & BusinessIUS/106 ECTS

Legal frameworks and business models governing the art market, cultural goods and the protection of heritage assets.

Marketing FundamentalsSECS-P/086 ECTS

Core concepts of marketing strategy, segmentation, positioning and the customer-value proposition for cultural and tourism organisations.

First Foreign Language ILAN-1A15 ECTS

Pre-intermediate to intermediate development of the first foreign language across language, culture and translation modules.

Second Foreign Language ILAN-2A15 ECTS

Pre-intermediate to intermediate development of the second foreign language across language, culture and translation modules.

Italian Linguistics II — Advanced WritingL-FIL-LET/126 ECTS

Advanced Italian writing for institutional, editorial and curatorial communication, focusing on register, clarity and persuasion.

Sociology of Emerging TrendsSPS/086 ECTS

Sociological reading of cultural, technological and consumption trends shaping tourism, leisure and heritage today.

Arts & Culture ManagementSECS-P/086 ECTS

Management models for cultural institutions, programming, fundraising and audience development in international markets.

Hospitality & Tourism ManagementSECS-P/086 ECTS

Operations, service design and strategic management of hospitality and tourism businesses across diverse international contexts.

Event Planning & ManagementSECS-P/106 ECTS

End-to-end planning of cultural and corporate events, from concept and budgeting to logistics, communication and evaluation.

Economics of Global MarketsSECS-P/016 ECTS

Macro and micro perspectives on globalisation, trade and the economic forces shaping the tourism and cultural sectors.

First Foreign Language IILAN-1B12 ECTS

Intermediate to advanced consolidation of the first foreign language with sector-specific terminology and translation practice.

Second Foreign Language IILAN-2B12 ECTS

Intermediate to advanced consolidation of the second foreign language with sector-specific terminology and translation practice.

Italian Linguistics — Professional CommunicationsL-FIL-LET/123 ECTS

Specialised Italian for press releases, curatorial texts, brand storytelling and high-stakes professional communication.

Museology & Curatorial PracticesL-ART/046 ECTS

Theory and practice of museum work: collection management, exhibition design, curatorial concepts and visitor engagement.

Smart Tourism & Interactive ExperiencesINF/016 ECTS

Data, mobile platforms and immersive technologies that are reshaping how destinations are discovered, booked and lived.

New Arts & Digital HeritageL-ART/066 ECTS

Digital storytelling, generative media and digital twins applied to art, heritage and cultural production.

Heritage Conservation & Cultural PolicyIUS/106 ECTS

National and international frameworks for safeguarding cultural heritage, with applied policy analysis and case studies.

First Foreign Language IIILAN-1C9 ECTS

Advanced to proficient command of the first foreign language, including specialised translation and intercultural mediation.

Second Foreign Language IIILAN-2C9 ECTS

Advanced to proficient command of the second foreign language, including specialised translation and intercultural mediation.

Curricular InternshipCHT-3919 ECTS

Supervised placement inside a cultural, tourism or hospitality organisation in Italy or abroad — tied to learning outcomes and assessment.

Final ThesisCHT-3996 ECTS

Original written project on a topic of the student's choice, defended before a faculty panel.

Meet your faculty

Practitioners and scholars active in the field

Prof. Claudia Cagliano

Prof. Claudia Cagliano

MA Philosophy · MA Communications · Heritage Lecturer

"Cultural heritage is not just something we preserve — it is something we activate. Through case studies and critical analysis, students learn how to transform places, stories and traditions into authentic experiences that connect people across cultures."
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Unicollege Faculty Network

30+ Lecturers · Industry Practitioners · Visiting Scholars

"The classroom becomes a working table, a negotiation, a professional simulation. Our students don't watch the field — they enter it from year one."
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Career outcomes

Where our graduates build careers

Cultural marketing agencies

Brand strategist for regional tourism boards and destination campaigns.

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Heritage conservation orgs

Project coordinator for safeguarding monuments, sites and cultural goods.

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Cultural events firms

Event manager for festivals, exhibitions and large-scale cultural programmes.

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Ministries & cultural commissions

Policy analyst inside national, regional and international cultural agencies.

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Consulates & Italian Cultural Institutes

Cultural attaché supporting bilateral programmes and cultural diplomacy.

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Tourism planning organisations

Destination planner shaping sustainable, experience-led visitor strategies.

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Ready to apply?

Admission is by selection. Four short steps stand between today and the start of your degree at Unicollege.

  1. 1
    Take Entry Test
  2. 2
    Submit Application
  3. 3
    Receive Decision
  4. 4
    Enrol
Take Admission Test

Not sure yet? Join an Open Day or contact our admissions team.

Frequently asked questions

Quick answers for prospective students

What language requirements do I need to apply?

The programme is taught in English. International applicants must demonstrate B2-level English (IELTS 5.5, TOEFL iBT 72 or equivalent). Prior knowledge of the two foreign languages chosen is recommended but not required — both are taught from a recognised entry level.

Are scholarships and financial aid available?

Yes. Unicollege offers merit-based scholarships, regional DSU grants for eligible students and tuition payment plans. Speak with our admissions team after submitting your application to be assessed for available aid.

Is housing available on the Florence, Mantua or Turin campuses?

Unicollege Housing supports incoming students with curated residence options on every campus. Listings, photos and pricing are shared with admitted students well before the start of term.

What is the job placement rate after graduation?

Graduates of the Bachelor's in Cultural Heritage & Tourism Management consistently report strong placement within six months of graduation across museums, hospitality groups, agencies and cultural institutions in Italy and abroad.

Can I study a third foreign language?

Yes. Beyond the two compulsory foreign languages, students can add a third language as an elective, joining workshops shared with other Bachelor's programmes at Unicollege.

I'm an international student — what visa support do you provide?

Our International Office supports admitted students with the study-visa process, residence permit (permesso di soggiorno), tax code and onboarding into Italian healthcare. You'll have a dedicated advisor from offer to enrolment.

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