An International Universityin the Heart of Italy
An International UniversityBachelor's Degree · Undergraduate
Shape brands, influence audiences, and build the strategies that move global markets — where creativity meets data, and storytelling becomes science.
Marketing and communications are powerful forces in today's global landscape — shaping cultures, guiding decisions, and defining how brands and people interact. At Unicollege, this programme prepares you to thrive in an industry transformed by digital innovation, social change, and global competition.
You'll explore how organisations craft meaning and build relationships through Corporate Communication, Event Planning, and Crisis Management; master advanced tools in Digital Marketing, Marketing Analytics, and Neuromarketing; and develop the strategic mindset needed to engage international markets and multicultural audiences in rapidly evolving digital environments.
Brand strategy, integrated marketing communications, consumer psychology, content and media planning, marketing analytics, and the languages of global business.
Curious, language-loving students who want to combine creative ambition with data fluency — and lead campaigns that cross borders, cultures, and channels.
Roles in agencies, in-house brand teams, PR, e-commerce, digital, and institutional communication — or a direct path to a Master's in marketing, brand, or media.
A progressive structure: foundations in Year I, applied specialisation in Year II, and analytics, internship and thesis in Year III — with two foreign languages developed throughout.
Our teaching team blends academic rigour with first-hand industry experience — from political communication to international business and creative strategy.
Great communication has the power to change perceptions, spark action, and build lasting impact. Through real-world cases and hands-on projects, students discover how strategic marketing becomes a tool to shape the world around them.
Prof. Turi Cervone
MA International Political Science · MBA Business Administration · Marketing & Communications Faculty
Marketing & Communications graduates emerge with the expertise to build compelling brand narratives, influence consumer behaviour, and lead strategy in industries where change is constant and creativity is essential.
Marketing and communication departments across consumer, B2B, technology, finance and lifestyle industries.
Account management, strategy and creative roles — handling client relations and campaign development end-to-end.
Public-relations firms and event agencies overseeing corporate events, trade fairs and large-scale brand campaigns.
Organisations focused on market expansion — managing foreign relations and global brand positioning.
E-commerce platforms, performance and digital agencies, and influencer-marketing firms driving online growth.
International press offices and institutional, political and public-sector communication units handling strategic messaging.
Admission is upon selection. International applicants follow a clear four-step process designed to be transparent, fast, and personal.
Submit your application
Send academic records, ID and motivation through the online portal.
Take the admission test
A mandatory entry test assesses language, logic and motivation.
Interview with faculty
A short conversation to align goals, campus choice and study plan.
Enrol & arrive
Confirm your place, finalise visa and housing, and begin in autumn.
Quick answers to the questions prospective students and families ask most often.