Fashion and Luxury Management

This course offers a comprehensive introduction
to marketing principles, strategies, and analytical tools used to understand and influence consumer behavior. Students will examine market segmentation, product positioning, branding, pricing, and distribution, alongside emerging trends in digital and global markets. Emphasis is placed on evidence-based decision-making, consumer insights, and the integration of marketing strategies within broader business objectives. Through case studies, hands-on projects, and applied research, students will gain practical skills to design effective marketing plans and evaluate their impact in competitive environments.

This course provides an in-depth exploration of global supply chain management within the fashion industry, focusing on how products move from sourcing to production and distribution across international markets. Students will analyse how supply chain strategies support brand positioning, responsiveness, and cost efficiency within both fast fashion and luxury contexts. Topics include sourcing and procurement, supplier relationships, production planning, logistics coordination, inventory management, and the integration of digital technologies. Through project-based assignments and case studies of global fashion companies, students will develop the skills to evaluate supply chain structures, identify operational challenges, and design efficient and responsible systems aligned with contemporary industry demands.

This course provides a comprehensive examination of the psychological and behavioural factors that influence consumer decision-making processes across different market contexts. Students will explore key theories in consumer psychology, including perception, motivation, learning, attitudes, and decision heuristics, as well as the cognitive and emotional drivers that shape purchasing behaviour. The course analyses how individuals and groups evaluate choices, form preferences, and respond to marketing stimuli, with particular attention to social influence, cultural factors, and situational variables. Emphasis is placed on interpreting consumer insights through both qualitative and quantitative approaches, enabling students to critically assess how behavioural patterns inform marketing strategies. Through case studies, behavioural analysis, and applied research activities, students will develop the ability to evaluate purchasing dynamics, anticipate consumer responses, and apply psychological principles to real-world marketing and communication scenarios.

This course provides an analytical overview of
the economic forces shaping global markets and international business environments. Students will examine trade dynamics, comparative advantage, financial systems, market integration, and the impact of political and technological change on global economic activity. Emphasis is placed on understanding how firms navigate opportunities and risks within interconnected economies. Through the study of economic models, policy debates, and real-world case analyses, students will develop the tools to interpret global trends, evaluate strategic decisions, and assess the broader implications of international economic transformations.

This course examines literary production and cultural expression from a comparative and contemporary perspective, exploring how texts, media, and cultural practices reflect and shape social, political, and historical realities. Students will analyze literary works, films, and cultural texts across different linguistic and cultural contexts, with particular attention to themes such as identity, migration, globalization, memory, and cultural exchange. Emphasis is placed on critical analysis, intercultural interpretation, and the relationship between literature and contemporary cultural debates. Through comparativeanalysis and critical writing, students will develop the ability to interpret cultural production within broader international and interdisciplinary frameworks.

This course explores the intersection between language, communication, and artificial intelligence, focusing on how emerging technologies are transforming linguistic practices, professional communication, and cultural production. Students will examine the role of AI in language processing, translation, content generation, discourse analysis, and digital communication environments. Emphasis is placed on the interaction between human and machine communication, ethical considerations, and the impact of artificial intelligence on professional sectors such as diplomacy, media, marketing, and legal communication. Through case studies, applied projects, and simulations, students will develop critical and practical skills to analyze, evaluate, and effectively use AI-driven communication tools in multilingual and multicultural contexts.

The Internship consists of a professional placement carried out at the national or international level in an institution, organization, or company selected according to the student’s curriculum concentration. The internship is designed to provide practical experience in professional environments related to forensics, fashion, humanities, diplomacy, or criminology, allowing students to apply the knowledge and skills acquired during their studies in real-world contexts. Through supervised professional activities, students will develop organizational, communication, and problem-solving skills, as well as a deeper understanding of workplace dynamics in international and multicultural settings. The internship represents an integral part of the academic program and contributes to the student’s professional development and career orientation.

The Thesis represents the culminating academic experience of the Bachelor of Arts degree and is intended to synthesize the two main components of the program: the curriculum concentration and the language specialization. Students will conduct an academic investigation within their chosen concentration — forensics, fashion, humanities, diplomacy, or criminology — developing a structured research project that demonstrates originality, novelty, and academic maturity. The thesis is evaluated by two academic readers and must reflect the student’s ability to conduct independent research, engage with scholarly literature, and present a coherent analytical argument. In addition to the research chapters, students are required to produce sections of the thesis in the languages of their specialization. The program concludes with a final defense before an academic committee, which assesses the thesis for the conferral of the degree.