First Year — Foundations
60 ECTS
Italian LinguisticsL-FIL-LET/126 ECTS
Structure of contemporary Italian: morphology, syntax and lexicon. A practical foundation for academic writing, professional communication and the linguistic awareness required across all subsequent modules.
History and Aesthetics of Luxury & FashionM-STO/046 ECTS
A cultural history of fashion from the ateliers of Paris to the Made in Italy revolution. Students learn to read garments, brands and movements as social and aesthetic statements.
MarketingSECS-P/086 ECTS
Principles of marketing applied to consumer goods and services: segmentation, positioning, brand value, the marketing mix and the digital funnel — with luxury and fashion case studies throughout.
Creative Direction in Luxury & FashionICAR/136 ECTS
How creative directors shape brand vocabulary across collections, campaigns and runway. From mood boards to art direction briefs, students decode the methods behind the world's leading houses.
Consumer Behaviour & Purchasing PsychologyM-PSI/066 ECTS
The cognitive, emotional and cultural drivers behind luxury purchase decisions. Students analyse motivations, status signalling, loyalty and post-purchase behaviour through field research.
Foreign Language I — pre-intermediate / intermediateL-LIN/04 · 07 · 12 · 1415 ECTS
Linguistic and cultural foundations: applied workshop, written and oral mediation, professional simulations. The classroom becomes a working table, a negotiation setting, a real-world environment.
Foreign Language II — pre-intermediate / intermediateL-LIN/04 · 07 · 12 · 1415 ECTS
A second working language built through the same immersive method: vocabulary in context, listening labs and intercultural awareness for hospitality, retail and brand environments.
Second Year — Specialisation
60 ECTS
Italian Linguistics IIL-FIL-LET/126 ECTS
Sectoral and professional Italian: editorial style for fashion media, brand copywriting and corporate communications, with attention to register, tone of voice and brand identity.
Fashion Buying & MerchandisingSECS-P/086 ECTS
Open-to-buy planning, range architecture, sell-through analysis and assortment strategy across wholesale and retail channels — the operational core of any commercial fashion role.
Luxury Brand ManagementSECS-P/086 ECTS
The codes of luxury: heritage, scarcity, craftsmanship, narrative. Students study brand architecture, extension strategy and the management of dream value across product, retail and communication.
Visual Merchandising & Retail DesignICAR/136 ECTS
From window concept to in-store journey: storytelling through space, lighting, materials and product placement, with workshop projects on flagship stores and pop-up activations.
Event Planning & ManagementSECS-P/086 ECTS
Runway shows, press days, brand launches and trade fairs: budgeting, logistics, guest experience, supplier coordination and the production of memorable cultural moments.
Sustainability & Circularity in FashionSECS-P/136 ECTS
Materials, traceability, circular design, resale, regulation and ESG reporting — preparing graduates to lead the responsible transition demanded by consumers and policymakers.
Foreign Language I — intermediate / advancedL-LIN/04 · 07 · 12 · 1412 ECTS
Business and negotiation register, translation workshop, consecutive mediation: students operate inside simulated B2B contexts, press encounters and cross-cultural negotiations.
Foreign Language II — intermediate / advancedL-LIN/04 · 07 · 12 · 1412 ECTS
Second-language consolidation through translation workshops and brand-context simulations: pitching, client emails, retail interactions and cultural mediation.
Third Year — Capstone & Internship
60 ECTS
Digital Fashion & E-commerceSECS-P/086 ECTS
DTC strategy, marketplaces, content commerce, virtual try-on and Web3 experiments: the digital playbook for brands navigating omnichannel growth and new consumer rituals.
Customer Experience ManagementSECS-P/086 ECTS
Designing and orchestrating the end-to-end customer journey across physical and digital touchpoints: clienteling, CRM, loyalty programmes and the metrics that prove emotional value.
Fashion Law & Intellectual PropertyIUS/046 ECTS
Trademarks, design protection, licensing, counterfeiting and contracts in the creative industries — with comparative perspective on EU, US and Asian jurisdictions.
Supply Chain & Sustainability in LuxurySECS-P/136 ECTS
From raw materials to retail floor: sourcing strategy, supplier audits, traceability technology and resilient operations for high-end and contemporary brands.
Foreign Language I — advanced / proficientL-LIN/04 · 07 · 12 · 149 ECTS
Sector-specific terminology, specialised translation and liaison interpreting in fashion, retail and luxury settings — preparing students for international team environments.
Foreign Language II — advanced / proficientL-LIN/04 · 07 · 12 · 149 ECTS
Sector-specific terminology workshop in the second language: brand storytelling, press materials and intercultural communication for global rollouts.
IT for Fashion & LuxuryINF/013 ECTS
Operational fluency with the digital toolkit of the industry: PIM, PLM, CRM and analytics platforms, plus an introduction to AI-driven workflows in design, merchandising and content.
InternshipINT-3019 ECTS
A structured placement in a luxury house, agency, retail HQ or fashion magazine — supervised by an academic tutor, evaluated on real deliverables and integrated with the final thesis.
Final ThesisTHS-3016 ECTS
An original applied research project — brand audit, market study, sustainability framework or curatorial proposal — defended before an academic and industry committee.
